Griffin Transaction Announcement: AmeriLife Acquires Senior Market Advisors

Griffin Financial served as exclusive financial advisor to Senior Market Advisors

Sector(s):  Insurance; Health Care
Representation Type:  Sell-side M&A

AmeriLife Group, LLC (“AmeriLife”), a portfolio company of THL Partners, announced that it completed the acquisition of Senior Market Advisors (“SMA”), one of the fastest growing field marketing organizations in the insurance space. Financial terms of the transaction were not disclosed.

Founded in 2007 by Jeff Pitta and headquartered in Nashville, TN, SMA and its affiliates participate in the distribution of Medicare Advantage and other products in 43 states. By providing innovative technologies and services to empower its agency partners, SMA, over the last four years, has grown the number of agents and agencies it serves by 60% and has doubled its business each year.

“We are committed to developing pioneering technologies that empower our insurance agent partners to exceed their clients’ needs,” said Jeff Pitta, Founder and Chairman of SMA. “The partnership with AmeriLife enables us to reach more agents and accomplish more than we ever could on our own.”

Transaction Contacts:

Jeffrey Harenza
Senior Managing Director
W 610-478-2158 | M 610-223-6804

Stacey Weikel
Senior Vice President
W 610-478-2015 | M 215-534-7959

Other recent insurance sector transactions include: the recapitalization of The Benecon Group by TA Associates; the sale of The Boon Group to Assured Partners; the recapitalization of LA Insurance; the formation and capitalization of Genesis Legacy Solutions by Maiden Re; dividend recapitalization and growth capital raise for A-MAX Auto Insurance; the demutualization and sale of Fidelity Life to JC Flowers; the terminal loss portfolio transfer, novation and sale of Public Service Insurance Company (in Rehabilitation) on behalf of the Illinois Insurance Department to Premia; and the demutualization of Federal Life Mutual Insurance Company.